Listen to the full episode of the Do Good to Lead Well podcast featuring Wes Adams and Tamara Myles as they explore how leadership, values, and positive psychology create meaningful work. Discover practical strategies to boost engagement, build community, and foster growth in any workplace. Tune in now for insights that can transform your approach to work and leadership!
Why Meaningful Work Matters and How Leadership Drives Employee Engagement and Workplace Culture
Let’s face it just collecting a paycheck isn’t enough anymore. People want their work to matter. They want to feel connected to their team, know their efforts make a difference, and have chances to grow. But how do you actually create that kind of meaning at work, especially when things move so quickly and change is constant?
That’s the problem we tackle in this episode of the Do Good to Lead Well podcast. I sat down with Wes Adams and Tamara Myles, authors of Meaningful Work, to explore what really makes work fulfilling. We talk about practical ways leaders can help employees feel valued and engaged, how aligning personal and company values can boost satisfaction, and why positive psychology is an impressive tool for building a workplace where people thrive.
Defining Meaningful Work: The Three Cs Framework

When we talk about meaningful work, it’s easy to think it only applies to certain “high-impact” professions like doctors, teachers, or social workers. Wes and Tamara challenge this misconception by introducing a simple yet powerful framework based on three pillars: Community, Contribution, and Challenge. These elements make work meaningful regardless of the job title or industry.
- Community refers to the sense of belonging and connection employees feel with their colleagues and the broader organization. It’s about fostering relationships where people feel supported and part of something bigger than themselves. When workers experience genuine camaraderie, their daily tasks gain deeper significance.
- Contribution is the feeling that one’s work makes a positive difference. This doesn’t mean changing the world overnight; even small acts of service or improvements can create a sense of purpose. When employees recognize how their efforts impact customers, teammates, or the company’s mission, their motivation and engagement soar.
- Challenge involves having work that pushes individuals to grow and stretch their abilities. Meaningful work isn’t about mindless repetition it's facing tasks that require problem-solving, creativity, or learning new skills. This element keeps work stimulating and rewarding.
By focusing on these three areas, organizations can create workplaces where everyone finds real purpose and satisfaction, no matter their role. This framework offers a clear path to making work meaningful for all employees.
Leadership’s Role in Fostering Meaningful Work
Leaders play a pivotal role in shaping how employees experience meaning in their work. Leadership is not just about managing tasks but about cultivating an environment where people feel connected, valued, and challenged. The way leaders communicate, recognize contributions, and align work with organizational values directly impacts employees’ sense of purpose.
Research consistently shows that effective leadership boosts job satisfaction, enhances performance, and strengthens workplace culture. When leaders prioritize meaningful work, they create a ripple effect, engaged employees are more productive, innovative, and committed to the organization’s goals.
“Leaders have a significant impact on how meaningful work is perceived.” -Wes Adams
This underscores the responsibility leaders carry in fostering a culture where meaning thrives. By modeling authenticity and encouraging community, leaders can transform everyday jobs into fulfilling experiences that resonate deeply with employees. In essence, leadership is the catalyst that turns the abstract idea of meaningful work into a tangible reality within organizations.
Measuring and Creating Meaning at Work
Understanding how meaningful employees find their work is essential for leaders who want to foster a thriving workplace culture. Measuring meaning might sound abstract, but there are practical tools available. Surveys and assessments designed to gauge employees’ sense of community, contribution, and challenge can provide valuable insights. These tools often include questions about how connected employees feel to their team, whether they see their work as impactful, and if their tasks push them to grow.
Interactive Exercise: Reflect and Act on Your Work Meaning
To help you apply these ideas, take a moment to reflect on your own work experience or that of your team using this simple exercise:
- Rate Your Experience: On a scale from 1 to 10, how would you rate your current sense of community, contribution, and challenge at work?
- Identify Gaps: Which of the three Cs feels the weakest or most lacking?
- Plan One Action: Choose one small action you or your leader can take this week to strengthen that area. For example, organizing a team check-in to build connections, sharing how your work impacts others, or taking on a new challenge to stretch your skills.
- Track Progress: After a week, revisit your ratings and note any changes in how meaningful your work feels.
This simple reflection can spark awareness and motivate small but impactful changes. Leaders can also use this exercise with their teams to open conversations about meaning and engagement, creating a more intentional and fulfilling work environment.
Navigating Challenges: Generational Differences and Diverse Perspectives
A common misconception in today’s workforce is that generational differences significantly shape how employees seek meaningful work. Wes and Tamara reveal that the desire for meaningful work transcends age groups. Whether Millennials, Gen Xers, or Baby Boomers, people consistently value community, contribution, and challenge in their roles. This insight challenges leaders to focus less on generational stereotypes and more on creating inclusive environments that meet universal human needs.
Moreover, the podcast highlights how embracing diverse perspectives is essential for innovation and organizational resilience. When leaders foster a culture where different viewpoints are welcomed and small moments of authentic connection occur regularly, teams become more adaptable and creative. These seemingly minor interactions build trust and understanding, which are the foundation for collaboration and breakthrough ideas.
Actionable Takeaway: Build Simple Connections to Unlock the Power of Diversity

Here’s a practical way to bring this idea to life: intentionally create chances for small, meaningful interactions between different groups at work. It doesn’t have to be complicated. Start by setting up casual coffee chats or virtual meetups between teams that don’t usually work together. These informal settings make it easier for people to open up and build trust.
Next, organize story-sharing sessions where employees can talk about their backgrounds, experiences, or what meaningful work means to them. This helps everyone see the unique perspectives their colleagues bring to the table. You can even turn these into regular “culture spotlights” or lunchtime conversations to keep the momentum going.
Another powerful step is to establish mentorship or buddy programs that connect people across generations, departments, or cultures. Encourage mentors and mentees to focus not just on skills, but also on sharing values and challenges related to meaningful work.
To make these efforts stick, leaders should actively participate and model openness, showing that these connections matter at every level. Finally, gather feedback from participants to understand what’s working and where you can improve, so the culture of connection keeps growing.
By taking these simple, concrete steps, you’ll break down silos, foster empathy, and unlock the diverse ideas that drive innovation and resilience, creating a workplace where meaningful work truly thrives for everyone.
Key Takeaways on Creating Meaningful Work Through Leadership and Positive Workplace Culture
It's about moving beyond the superficial and creating a workplace where everyone feels truly connected, their efforts valued, and their growth nurtured.
Bonus Tip: One of the most powerful ways to boost meaningful work is to regularly pause and reflect on why your role matters—not just what you do. Wes Adams highlights that taking just a few minutes each day to connect your tasks to a larger purpose can dramatically increase motivation and job satisfaction. Try journaling or sharing these reflections with a colleague. This simple habit helps keep your work aligned with your values and makes even routine tasks feel more fulfilling immediately.
Ready to take meaningful work to the next level?
- To get practical tools and actionable tips that will jumpstart your journey, download the Meaningful Work Kick Starter Booklet here.
- Join the newsletter to be notified when a new episode is ready for you to listen and get every Kick Starter Booklet for all future episodes.
- If you’re looking to elevate your entire C-Suite leadership team, learn how Craig Dowden can help your leaders perform at their highest level visit https://www.craigdowden.com/executive-mastermind
- For a deeper dive, listen to the full-length episode of the Do Good to Lead Well podcast featuring Wes Adams & Tamara Myles: