Do Good to Lead Well

The Science and Practice of Positive Leadership

Do Good to Lead Well, published in 2019, lays out six pillars of positive leadership that each of us should seek to master.


“This book provides an engaging and evidence-based roadmap for leaders to follow to achieve their most critical objectives.”

- Marshall Goldsmith, #1 New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

“[Craig] has dedicated his life to understanding the leadership qualities of the future that are required for us all to work together for the greater good... I admire and appreciate Craig’s purpose in helping people understand the science behind [these qualities]...”

- Alan Mulally, former CEO of Ford Motors and Boeing Commercial Airplanes